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“Donda” is Ye’s new cosmetic line that he’s launching that could potentially offer up competition to Kylie Jenner’s domination of the cosmetic world. Kylie Cosmetic’s has reached the #1 spot in the Apple store, and her dominance of the cosmetic world can’t be denied; her brother-in-law Kanye West has now however decided to launch his own line of cosmetics through his own creative content company.

DONDA brand makeup, perfumes, lotions, etc. have all received legal documentation that will permit Kanye to produce the fashion products.

Kanye has shared his dreams and it looks like he wants to become a mogul in the market of all fields; from fashion to cosmetics, shoes and music, one wonders where Ye will turn his attention next. Kanye will have difficulty pulling attention away from Kylie Jenner though; her products can sell out in minutes, and consistently have the highest resale values in online markets like Ebay.

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